A small educational software company that produces educational programs for young children has decided to launch a new division focused on the middle school-aged market. The development team is located in India. The local team at the main office consists of a project manager, a business analyst, a marketing rep, and a customer liaison that represents the customer team. One of the challenges this particular customer team has had with past projects is dealing with the amount of scope creep that tends to slide in, which causes projects to blow up and deadlines to be missed, creating a tremendous amount of stress for the rest of the team. Fortunately, the seasoned project manager is an excellent communicator, is DASSM certified, and has been given the opportunity to select the project management methodology he deems best.

List the best life cycle or hybrid (blended) life cycle. Explain the specific problem in the scenario, why choose that particular life or hybrid cycle (include evidence for reasoning), and how each selected life cycle differs most significantly from a traditional project management approach. Scholarly ref.