Question: A small startup decides to enter the 3 D printing industry after a competitor has already pioneered the market. What advantage does this follower strategy
A small startup decides to enter the D printing industry after a competitor has already pioneered the market. What advantage
does this follower strategy give the startup?
Establishing brand loyalty before competitors
Ability to create new industry standards
Time to observe and learn from the firstmover's challenges
Lower costs due to being first to market
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