A small tech startup is looking to enter the crowded market of fitness tracking devices. Which entrepreneurial strategy should the startup consider to differentiate itself from wellestablished competitors like Fitbit and Apple?

Launch a device that offers slightly improved features at a lower price point compared to existing products.

Partner with a large tech company to leverage their resources and brand recognition.

Develop a high$-$end luxury version of the fitness tracker to attract a niche market.

Introduce a unique feature, such as a built$-$in nutrition tracker, that better meets customer needs.