Question: A small wireless carrier is trying to grow its subscriber base with the offer of a new iPhone to new customers. Here are the offer
A small wireless carrier is trying to grow its subscriber base with the offer of a new iPhone to new customers. Here are the offer details: Average length of customer relationship: 9 years Average revenue per customer: $60/ month Profit margin per customer: 15% Cost of the iPhone the carrier will give new customers: $1,000 What is the net CLV for this wireless carrier? $5,760 $972 $6,480 $1,152
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