Question: A small wireless carrier is trying to grow its subscriber base with the offer of a new iPhone to new customers. Here are the offer
A small wireless carrier is trying to grow its subscriber base with the offer of a new iPhone to new customers. Here are the offer details:
- Average length of customer relationship: 5 years
- Average revenue per customer: $90/month
- Profit margin per customer: 17%
- Cost of the iPhone the carrier will give new customers: $700
What is the gross CLV for this wireless carrier?
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