A software sales rep has just presented their best software solution with several options that they felt best addressed the needs of the CIO of Widget Manufacturing. The sales rep felt that the presentation went well, and at the end asked the CIO to purchase the software. However, the CIO said that the price was too high. Which of the following statements are likely to explain that answer?

Select all answers that apply:

A$.$ This is just a negotiating tactic.

B$.$ Widget really can't afford the price.

C$.$ The CIO has definitely decided they are not going to buy it$.$

D$.$ The ClO was never interested in the first place.

E$.$ The sales rep didn't demonstrate enough value in their presentation.