Question: A Spain - based restaurant chain of tapas bars authorizes a French company to open a chain of tapas bars. The Spanish company allows the
A Spainbased restaurant chain of tapas bars authorizes a French company to open a chain of tapas bars. The Spanish company allows the French company to use its name, logo menu, process, and advertising. What is this an example of
a dissemination risk
b knowledge spillover
c licensing
d location advantage
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