A specialty software development firm is planning to offer one of four new software products and wishes to maximize profit, minimize risk, and increase market share. A weight of $65\%$ is assigned to annual profit potential, $20\%$ to profitability risk, and $15\%$ to market share. Use the tabular additive method for this situation and identify the product that would be best for the firm to introduce.

New Product Profit Potential $($$$)$ Profit Risk $($$$)$ Market Share

SW I $100$ K $40$ K High

SW II $140$ K $35$ K Low

SW III $150$ K $50$ K High

SW IV $130$ K $45$ K Medium