Question: A split - run test offered by some print media allows Question 5 options: half of an advertisement to be placed on one page and

A "split-run" test offered by some print media allows
Question 5 options:
half of an advertisement to be placed on one page and the other half on the page facing it.
an advertiser to put the same ad in two consecutive issues.
an advertiser to buy 50 percent of the back cover position in one issue.
alternate copies of the same issue to carry different versions of a message.
half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.

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