Question: a) Standardization through ISO certification is viewed by many organizations in a country as an important tool for competitive advantage. Discuss the benefits of ISO

a) Standardization through ISO certification is viewed by many organizations in a country as an important tool for competitive advantage. Discuss the benefits of ISO certification to public sector institutions in a country. (5mrks) b) Service quality dimensions make an extra addition to the level and quality of service which the company offers its customers. Discuss the measures of service quality clearly showing the importance of each in quality management. ( 5marks)

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