Question: A start - up team from BITS Goa plans to sell a smart watering pot for plants. Based on the following details obtained from a

A start-up team from BITS Goa plans to sell a smart watering pot for plants. Based on the following details obtained from a market survey, forecast the demand for their product in 1 year after the launch. Discuss the potential causes of error in forecasting. [4+2]
35% respondents would definitely purchase the product and 45% respondents said they would probably purchase the product.
70% people are aware of the product while only 40% of those have access to it to purchase.
Sales team thinks that they can sell 20,000 devices in 1 year after the launch.
The product does not have prior history. Use appropriate calibration constants.

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