A store manager at El Pollo Loco has realized that he is losing many of his customers to a local In-N-Out. Help them figure out how El Pollo Loco can increase sales and compete against In-N-Out following the five steps in the marketing research process. The manager has already determined the research question. Start working from Step 2. Please answer the question in bold using marketing research knowledge

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Step 1: Defining the objectives and Research Needs	Research Questions: El Pollo Loco wants to improve its business by 1) understanding its customers experience , and 2) understanding how its customers view the experience at In-N-Out
Step 2: Research Design	What types of data are available/required? What type of research is necessary to collect the data?
Step 3: Data Collection Process	Remember: Secondary Data is data that has already been collected from other sources and is readily available. Primary Data is collected to address specific research needs. Where can you collect secondary data from? You decided to collect primary data through a customer survey. Write two questions you can include in the survey.
Step 4: Analyzing Data and Developing Insights	Survey Results What information do you gain from interpreting the above data?
Step 5: Action Plan and Implementation	Based on the insights you have gained from the survey results, how can you implement your findings to improve El Pollo Locos Sales?

5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 Short Wait Store layout time Taste Friendly Staff Low Price Brand Awareness El Pollo Loco In-N-Out