Question 1 2 pts A store manager at El Pollo Loco has realized that he is losing many of his customers to a local In-N-Out. Help them figure out how El Pollo Loco can increase sales and compete against In-N-Out following the five steps in the marketing research process. The manager has already determined the research question. Start working from Step 2. Research Questions: El Pollo Loco wants to improve its business by Step 1: 1) understanding its Defining the customers' experience objectives and, and Research Needs 2) understanding how its customers view the experience at In-N- Out What types of data are available/required? Step 2: Research Design What type of research is necessary to collect the data? Remember: Secondary Data is data that has already been collected from other sources and is readily available. Primary Data is collected to address Step 3: specific research needs. Data Collection Where can you collect Process secondary data from? You decided to collect primary data through a customer survey. Write two questions you can include in the survey. Survey Results Step 4: Analyzing Data and Developing What information do Insights you gain from interpreting the above data? Based on the insights you have gained from Step 5: the survey results, how Action Plan and can you implement Implementation your findings to improve El Pollo Loco's Sales