A strategy that is consistent with the conditions and realities of a firm’s external and internal environments to marshals, integrates, and allocates available resources, capabilities, and competencies to align them properly with opportunities in the external environment. Hitts (2020) suggests that enterprise strategies can be divided into business and corporate levels decisions.

Differentiate between the two levels of strategies in terms of the scope of focus and discuss the relevant factors to be considered in formulating the strategic decision making. Suggest the expected TWO (2) main outcomes from each of the decision level.

Answer rating: 100% (QA)

Business Level Strategy Scope of Focus Business level strategy is concerned with how a firm competes within a specific market segment It involves deci... View the full answer