A strategy uses promotion to create consumer demand for a product. Multiple Choice pricing positioning push pull 5 test-marketing Wnen Laser Focus Inc, a pharmaceutical company, has its salespeople market new products to doctors in the hope that the doctors will recommend Laser Focu Inic products to clients, it is using a Multiple Choice push strategy publicity campaign positoring strategy pullstegy pricefing approach A feature of selective distribution is that it Multiple Choice makes a product available in as many outlets as possible, he combines planned distribution systems under one management gives a middleman the sole right to sell a product in a defined geographic territory uses only a small number of all available outlets to expose products, works best for the distribution of convenience products