A sunscreen company ran a BCG Matrix analysis on its dog sunscreen product and discovered it was a question mark, identifying it as a product in a market that was growing. How does the information change the company's growth strategy for this product?

it helps the company decide to spend its marketing budget on their other cash cow product

it assists the company's marketers to strategize tactics for gaining more of the dog cunscreen market this year

it helps the company's marketers decide to reformulate the product to also be used with cats