Question: A supplier whose production cost $2 per unit sells to a retailer at a wholesale price of $5 per unit. The retailer purchases products in

A supplier whose production cost $2 per unit sells to a retailer at a wholesale price of $5 per unit. The retailer purchases products in anticipation of a random demand whose forecast is given below. The retailer resells them at a price of $10 per unit. Further, unsold items cannot be salvaged.

Possible demand realizations Probability
1 0.1
2 0.1
3 0.1
4 0.1
5 0.1
6 0.1
7 0.1
8 0.1
9 0.1
10 0.1

Q1. suppose the retailer buys 5 units from the supplier, what is the retailer's expected profit?

Q2. Suppose the retailer buys 5 units from the supplier, what is the retailer's expected profit.

Q3.How many units will the retailer buy from the supplier under this wholesale price contract (at the wholesale price of $15)

Q4. What is the profit the supply chain would have achieved if it were centralized i.e: what is the first-best profit for the supply chain?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!