A survey was conducted to investigate the usage of Islamic banking products among Muslim consumers in a
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Question:
A survey was conducted to investigate the usage of Islamic banking products among Muslim consumers in a particular country. The sample consisted of 1000 Muslim consumers, with 600 (250 male & 350 female) respondents indicating that they used Islamic banking products and 400 respondents (180 male & 220 female) indicating that they did not use such products.
- Using a significance level of 0.05, can we conclude that there is a difference between genders in using Islamic banking products?
- What is your recommendation to the Islamic banks about their marketing strategy based on the experiment?
- Suggest how one can investigate the possibility of other demographic factors, apart from gender, which may relate to the usage of Islamic banking products among Muslim consumers.
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