Question: A target segment should only be selected on the basis of their sales and profit potential. True False A(n) ____________ is one that a firm

A target segment should only be selected on the basis of their sales and profit potential.

True

False

A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

general segment

holistic segment

mass customization

target segment

segmentation field

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

market segment

financial segment

target class

focal segment

class

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