A team in the simulation reports they are using a benefit advantage strategy. They report that their sole product has low profitability due to high costs. The product sells only in the high tech segment. The team's analysis reveals: $(1)$ their material costs are higher than average due to their products size and performance, $(2)$ material costs are also higher than average due to higher than average MTBF levels, $(3)$ high R&D expenses due to yearly product repositioning, and $(4)$ labor costs are high due to a lower than average automation level. Plant utilization for the product is the same as competing products. Which of the following actions to address the strategic priority would be most consistent with the team's strategy?$$