Question: A tech company that specializes in consumer electronics ( e . g . , smartphones, laptops, tablets ) wants to invent an electric car and

A tech company that specializes in consumer electronics (e.g., smartphones, laptops, tablets) wants to invent an electric car and compete in the auto industry, specifically in the niche EV market.
1. If the electric car is successfully produced and launched in the market, it would be an example of [ select ] a line extension, reducing profuct mix breadth, a brand extension, or increasing product mix depth for this company.
2. As the marketing department envisions the entire new product development process, the marketing manager mentioned that before testing the product in the market, the company must develop a prototype and extensively test it in real-world conditions. This is typically done in the [ select ] commercialization, business analysis, development, or screening and evaluation stage of the new product development process.
 A tech company that specializes in consumer electronics (e.g., smartphones, laptops,

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