Question: A tech company that specializes in consumer electronics ( e . g . , smartphones, laptops, tablets ) wants to invent an electric car and
A tech company that specializes in consumer electronics eg smartphones, laptops, tablets wants to invent an electric car and compete in the auto industry, specifically in the niche EV market.
If the electric car is successfully produced and launched in the market, it would be an example of select a line extension, reducing profuct mix breadth, a brand extension, or increasing product mix depth for this company.
As the marketing department envisions the entire new product development process, the marketing manager mentioned that before testing the product in the market, the company must develop a prototype and extensively test it in realworld conditions. This is typically done in the select commercialization, business analysis, development, or screening and evaluation stage of the new product development process.
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