A Texas$-$based generator company has been extremely successful due in part to the number of tornadoes in Texas that result in power outages. The firm is thinking

of expanding its product offerings to include other emergency supplies such as flashlights and survival kits that include food bars, a water filtration system, and first

aid supplies. The firm has a great reputation with its generators and does not want to ruin it$.$ The company's reputation would fall in which quadrant$($s$)$ of the SWOT

analysis grid?

Multiple Choice

external strength

external threat

internal strength

external opportunity