(a) The American Academic, Michael E. Porter, contributed significantly in the business management discipline. He introduced tools to measure the different layers of the business environment. Additionally, he came up with the generic strategies that organisations could follow to attain a sustainable competitive advantage.

In view of the above,

Elaborate on the following tools, while identifying which layer of the environment they are meant to assess:

(i) Michael Porters Five Forces Model [5 marks]

(ii) Value Chain Analysis [5 marks]

(b) Explain what is meant by a sustainable competitive advantage. [5 marks]

(c) Discuss the generic strategies proposed by Michael Porter which could help attain a sustainable competitive advantage. [10 marks)