a) The balanced scorecard based on market share, employee commitment and alignment, core competencies, and customer satisfaction are some of the metrics that can be used to measure Financial Perspective, Customer Perspective, Internal Business Perspective, Leaming and Growth perspective what other metric can be used as a measure for each from the CASE ANALYSIS: Apple uses the scorecard as a device to plan long-term performance Adjusting Long-Term Performance and give a few more ideas on how to apply the balanced scorecard.

b) Discuss some of the challenges faced by companies when implementing balanced score cards.