a$)$ "The entrepreneur is mostly like the distance runner who runs mainly to try to better his or her previous time over distance". Discuss this statement.

$(5$ marks$)$

b$)$ Discuss convincingly the most appropriate pricing strategy for a new product in a slow growth market

$(5$ Marks$)$

c$)$ Explain the concept of intemal locus of control and its significance for entreprencurship.

$(5$ marks$)$

d$)$ With Enginecring Examples, discuss the creativity process.

$(10$ marks$)$

e$)$ If the income statement in a business plan shows the business will be profitable, what is the need for cash flow forecast?

$(4$ marks$)$

f$)$ Describe the four main categories of ratios that indicate how a business is doing

$(10$ marks

g$)$ Describe the principles of building a guerrilla marketing plan and explain the benefits of preparing one.

$(10$ marks$)$

h$)$ Explain effective pricing techniques for introducing new goods or services and for existing

ones.

$(10$ marks