Question: (A) The following tools all yield in qualitative data except 1 human observation 2 telephone surveys 3 individual in depth interviews 4 case studies 5

(A) The following tools all yield in qualitative data except

1

human observation
2

telephone surveys
3

individual in depth interviews
4

case studies
5

focus groups

(B) Market research objectives are the broad decision problems faced by management that require carrying out marketing research.

(a) True

(b) False

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