(a) The marketing environment plays an important role when a firm decides to market a product or a service. If a firm failed to identify the precise environment to match with the products or services offered, the consumers would not purchase but instead disregard them.

Describe FOUR (4) foreign environment (uncontrollable) elements of the International Marketing Task.

(b) Self-Reference Criterion (SRC) may lead firms to misinterpretation of the exact culture of a country. These misjudgments may result in different understanding of ones culture that could be detrimental to a nation.

Identify TWO (2) dangers of Self-Reference Criterion (SRC).

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