Question: a. To increase value, your organization must increase the perceived benefits while reducing the price (or cost). True/False? b. Nondurable goods is limited to tangible

a. To increase value, your organization must increase the perceived benefits while reducing the price (or cost). True/False?

b. Nondurable goods is limited to tangible product that lasts for less than 5 years. True/False?

C. Value is the perception of the benefits associated with a service, goods, or a bundle of goods and services in relation to the price (cost) to the customer True/False?

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