Question: A touch point can be best described as: a. Appropriate but friendly physical contact with customers. b. Any contact with the customer, including phone, mail,

A touch point can be best described as:

a. Appropriate but friendly physical contact with customers.
b. Any contact with the customer, including phone, mail, live visits, and online interaction.
c. Upgrades that occur frequently during repeat customer interactions.
d. Web site design that addresses the ease of interface for customers using tablets and smart phones.

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