A TP tip: Some restaurants are now offering a side of toilet paper with food orders Paulina Cachero Mar 19, 2020 An Atlanta finn set up a bilet paper drive to give away the 1.0X rolls that would have gone umised while employers worked from home Under widespread coronavirus lockdown, restaurants across the globe have been limited to food pick up or delivery services and are scrambling to get by. Now, some have found a new business strategy that they hope will give them an edge over their competitors: offering food with a side of toilet paper The coronavirus has swept the globe, infecting more than 227,000 people and killing 9.300, prompting cities and countries across the globe to implement restrictive quarantine measures, including closing down bars and restaurants, ramping down public transit, and implementing shelter-in-place orders to restrict movement and the spread of the infection. The unprecedented measures have sparked mass hysteria in which people have hoarded and panic-purchased toilet paper causing global shortages of the paper product. The product has proved difficult to find with toilet paper sections at grocery stores barren and the prices for the product skyrocketing online. Without dine-in customers to use their toilet paper stashes, savvy restaurant owners are now offering up the elusive product to get customers to order food from their restaurants over their competitors. Food & Wine magazine first picked up on the new restaurant trend happening at local food joints across the country. For two days only, Libby's Southern Comfort in Covington, Kentucky, offered customers a complimentary roll of toilet paper with orders of its southern fried chicken. For every large pizza ordered at Mequon Pizza Company in Wisconsin, the restaurant is offering a free roll of Cottonelle -- and they're giving out the coveted two-ply sheets. If pizza is not what customers are looking to grub on, the pizza shop is allowing individuals to purchase just toilet paper for $1 with a purchase limit of 6 rolls. One restaurant is offering an exclusive dinner special to its customers: a free roll of toilet paper. "We have the PAPER!!" Tennessee Pizza Company posted on its Facebook page. Beacon Tup, a bar and restaurant in Des Plaines, Illinois, is delivering rolls of toilet tissue with its food orders , too. A plant-based pizza shop in Venice Beach, California, called Double Zero noted: "desperate times call for desperate measures." The restaurant announced that every delivery order placed would come with a free side of toilet paper to make sure you stay satisfied and also stocked during this time, "according to an Instagram post. However, this exclusive new offer will only be available while supplies last, Double Zero noted. Restaurants in Outer Banks, North Carolina, and Paso Robles, California. have also jumped on the free tp bandwagon. Although the trend may have seemed outrageous just a couple of weeks ago, the restaurant industry has been hard-hit by the closures implemented in hopes of curbing the coronavirus. With dine-in customers hunkered down in their homes and others limited to .and WALLIS Inst, Double Zero noted Restaurants in Outer Bands, North Carolina Paso Robles, California. have also jumped on the free tp bandwagon. Although the trend may have seemed outrageous just a couple of weeks ago, the restaurant industry has been hard-hit by the closures implemented in hopes of curbing the coronavirus. With dine-in customers bunkered down in their homes and others limited to delivery, many food joints have been forced to shutter their doors and lay off workers Question 1 (8 points) Many dine-in services have adapted their business model during this time of crisis. For example, restaurants duve turned servers into delivery drivers. Explain the importance of a firm's flexibility and adaptation during uncertain times (provide FOUR explanations) #1 A2 13 34 Question 2 (8 points): During this turbulent time caused by the coronavirus pindemic, what are other creative marketing tactics a fimm could take in order to both help the public and have an advantage over the competition? Please list at least TWO strategies. #1 Question 3 points) With fins losing profits and the economy heading towards recession, many people fear losing their jobs. What are ways (identity THREE) businesses can empower employees and utilize their strengths during this time of crisis? #1 13