Question: A trend in customer loyalty programs whereby single - brand loyalty programs are turned into corporate - wide programs, or businesses partner with other businesses

A trend in customer loyalty programs whereby single-brand loyalty programs are turned into corporate-wide programs, or businesses partner with other businesses in offering points and associated benefits, is captured in the:
Partnership model
Bonus reward model
Coalition model
Point swap model
Loyalty model
A trend in customer loyalty programs whereby single-brand loyalty programs are

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