Question: A turnaround strategy involves reversing performance decline and reinvigorating growth toward profitability. The firm should analyze the external and internal environments carefully. What will the

A turnaround strategy involves reversing performance decline and reinvigorating growth toward profitability. The firm should analyze the external and internal environments carefully. What will the internal analysis reveal?

Multiple Choice

  • customer groups that find the product attractive

  • market segments that are likely to be interested in the product

  • potential actions for reducing costs

  • locations that would improve traffic

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