Question: Question 4 A retrenchment strategy involves reversing performance decline and reinvigorating growth toward profitability. The firm should analyze the external and internal environments carefully. What

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4

A retrenchment strategy involves reversing performance decline and reinvigorating growth toward profitability. The firm should analyze the external and internal environments carefully. What will the internal analysis reveal?

customer groups that find the product attractive

market segments that are likely to be interested in the product

potential actions for reducing costs

locations that would improve traffic

Question 4 A retrenchment strategy involves reversing performance decline and reinvigorating

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