Question: A type of environmental m rketing activity that involves substantive changes in marketing actions as well as broad - based coordination among nonmarketing activities is

A type of environmental mrketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as q, greening.
quasi-strategic
tactical
limited
substantial
strategic
 A type of environmental mrketing activity that involves substantive changes in

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