Question: A U . S . - based company would like to capitalize on a recent acquisition of a product and expand sales to Mexico. A
A USbased company would like to capitalize on a recent acquisition of a product and expand sales to Mexico. A US manager is in charge of a small sales office in Mexico City, and this department has been underperforming compared to U S projections. The manager has called a meeting to attempt to understand the issues and address them by launching a sales incentive plan. Before the meeting, the office manager reviews Hofstedes cultural dimensions for both the US and Mexico by looking at the following chart.
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