A U$.$S$.$ company known for its line of high$-$quality, durable sneakers decides to expand into international markets. Without making any changes to the product design, color, or functionality, it markets the sneakers in Europe, Asia, and Latin America exactly as they are sold in the U$.$S$.,$ relying on the global appeal of their brand and the assumption that sneaker preferences are similar across these regions. They focus on advertising campaigns that highlight the same features and benefits used in the U$.$S$.$ market.

Under which marketing orientation would this company primarily focus on selling the same product abroad as it does domestically, assuming demand is globally similar?

Production Orientation

Sales Orientation

Customer Orientation

Strategic Marketing Orientation