Question: A U . S . sales representative is in Spain negotiating a contract with a Spanish company. He has expressed to his Spanish colleagues an

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sales representative is in Spain negotiating a contract with a Spanish company. He has expressed to his Spanish colleagues an interest in attending a bullfight, so they invite him to one. As the first bull is released, the sales representative says: So

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who is going to win? I will put my money on the bull. The Spanish remained silent. The salesperson felt very uncomfortable during the rest of the bullfight. Made a short explanation if the sales representative had taken time to learn about bullfighting, how might he have better handle the situation? What he did wrong?

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