A unique design is not only about one great idea, but it is also about the way you realize the idea in real life. Every designer$$s creation must fit perfectly into our life as they are made by the people for the people. In this assignment, you will analyze a company, product, or a service, as a case study, and use that learning to either present your case study analysis about that company or product, or create your own hypothetical company or product, to complete all the $6$ sections of this assignment.

Think about a task or a situation that you have encountered in your life, and thought... "I wish somebody invented something for this". Then think about how many other people like you might feel the same. With this in mind, your objective for this assignment is to create a product that can solve an issue but at the same time that can be profitable.

Develop the new product concept and analyze your case company or product through the following sections:

Identifying customer needs $(5\%)$: The goal of this activity is to understand customers$$ needs and to effectively communicate these to the development team. Understanding customer needs help to ensure that the business meets expectations. You need to first conduct consumer research by $$creating a brief questionnaire regarding the product you want to bring to $$the market. $$You may also conduct interviews as to do $$your research.$$

All your recorded interviews or completed questionnaire should be attached with the assignment as an annexure.$$

Also conduct secondary research by referring to journals, newspapers, and articles to gather further data. Define the research objective based on your research and need analysis of the product and how it will be different from related existing products.$$

The output of this section is a set of carefully constructed customer need statements, organized in a hierarchical list, with importance of weightings as per the requirements. Special attention is paid to the identification of latent needs, which are difficult for customers to articulate and unaddressed by existing products. $$choose any product