we are planning to innovate an indian restaurant for international students at cheaper price and with same
Question:
we are planning to innovate an indian restaurant for international students at cheaper price and with same taste of India .
so for this Concept selection is the activity in which various product concepts are analyzed and sequentially eliminated to identify the most promising concepts. The process usually requires several iterations and may initiate additional concept generation and refinement. You are required to describe why and how did you decide on the concept selected. what would be the benchmarking of competitive products is critical to the successful positioning of a new product and can provide a rich source of ideas for the product and production process design. Competitive benchmarking is performed in support of many of the front-end activities.
Contemporary Auditing real issues and cases
ISBN: 978-1133187899
9th edition
Authors: Michael C. Knapp