Question: A UNIQUE PROPOSITION Apple Inc sued Samsung Electronics claiming the South Korean firm's Galaxy line of mobile phones and tablets slavishly copies the iPhone and
A UNIQUE PROPOSITION
Apple Inc sued Samsung Electronics claiming the South Korean firm's Galaxy line of mobile phones and tablets "slavishly" copies the iPhone and iPad, according to court papers, a move analysts say is aimed at keeping its close rivals at bay.
Questions :
(a) Describe the strategies adopted by Apple to become the leader in the smart phone market.
(b) How can Samsung Electronics Counteract Apple to capture the market ? Explain with relevant R and D strategy that it can persue.
can you give me the answers for this case study
thank you for your helping
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