Question: A university needs to replace the workstations within its graphic design lab due to the technological changes which have occurred since the last purchase. What

A university needs to replace the workstations within its graphic design lab due to the technological changes which have occurred since the last purchase. What type of buying situation does this reflect?

Select one:

a. Straight rebuy

b. Modified rebuy

c. New task buy

d. Economic buy

e. Systems selling buy

When a McDonalds franchise adjusts its menu to the local cuisine of the country it is operating in, this is an example of a___ marketing program Select one: a. collective global b. standardized global c. adapted global d. joint global e. flexible global

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