Question: a. Use examples to explain the difference between Family Branding and Individual Branding (10 marks) b. Use consumer behaviour and marketing mix elements (4Ps) to

a. Use examples to explain the difference between Family Branding and Individual Branding (10 marks)

b. Use consumer behaviour and marketing mix elements (4Ps) to explain and justify which consumer product classification the following products belong to. (10 marks)

Product 1: Samsung 810L Family Hub French Door Fridge with Internal Beverage Showcase

Product 2: Fire extinguisher and fire blanket.

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