Question: (A) Use the book publishing industry as the example to describe three types of contracts through which the publisher and bookstores can jointly increase their

(A) Use the book publishing industry as the

(A) Use the book publishing industry as the example to describe three types of contracts through which the publisher and bookstores can jointly increase their sales/revenues/profits. (B) Also describe how each party's sales/revenues/profits and risks are likely to be affected by each type of ase the contract. Draw appropriate diagrams. [9]

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