a. Using frameworks from session 1, identify main problem(s) of P&G. from the case study: P&G Japan: The SK-II Globalization Project.

b. Based on the problems you identified and considering implementation of "O2005", develop criteria and their weights to assess solutions for internationalization of SK-II ( justify your criteria and weighting);

c. Make an assessment and present in a matrix-like

d. Justify your assessment and make a recommendation on which solution to implement

Important: This is not an exercise in market research or any data collection. The only source of information is the case study text and appendices.

Example of the matrix that should be done

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