Question: A. Using the below information, calculate the following for the Purple Positive Company, then explain the result. Upload your document (Word or PDF) to

A. Using the below information, calculate the following for the Purple Positive Company, then explain the result. Upload your document (Word or PDF) to the submission folder on D2L. a. New Marketing Contribution (1.1.20-12.31.20) b. Marketing Return on Sales (1.1.20-12.31.20) c. Marketing Return on Investments (1.1.20-12.31.20) d. Customer Acquisition Cost (1.1.20-12.31.20) e. Churn Rate (1.1.20-1.31.20) f. Recurring Revenue Rate (2.1.2-2.28.20) g. Average Revenue per User (3.1.20-3.31.20) h. Gross Profitability (1.1.20-12.31.20) i. Customer Lifetime Value (1.1.20-12.31.20) Total Revenue Total Sales Gross Margin Marketing & Sales Expense Marketing Expense Total Customers COGS Total # Lost Customers (1.1.20-1.31.20) Total Customers (1.1.20-1.31.20) Sum of Recurring Payments (2.1.20-2.28.20) Sum of Projected Payments (2.1.20-2.28.20) Total Revenue (3.1.20-3.31.20) Total # of Subscribers (3.1.20-3.31.20) FY 2020 $2,365,000 $2,000,000 18% $400,000 $200,000 7,250 $1,480,000 875 3,275 $12,050 $15,000 $85,000 7,350
Step by Step Solution
3.41 Rating (157 Votes )
There are 3 Steps involved in it
1 New Marketing Contribution SaleCOGSMarketing and sales Expenses 20000001480000400000 120000 2 Mark... View full answer
Get step-by-step solutions from verified subject matter experts
