A. Using the below information, calculate the following for the Purple Positive Company, then explain the...
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A. Using the below information, calculate the following for the Purple Positive Company, then explain the result. Upload your document (Word or PDF) to the submission folder on D2L. a. New Marketing Contribution (1.1.20-12.31.20) b. Marketing Return on Sales (1.1.20-12.31.20) c. Marketing Return on Investments (1.1.20-12.31.20) d. Customer Acquisition Cost (1.1.20-12.31.20) e. Churn Rate (1.1.20-1.31.20) f. Recurring Revenue Rate (2.1.2-2.28.20) g. Average Revenue per User (3.1.20-3.31.20) h. Gross Profitability (1.1.20-12.31.20) i. Customer Lifetime Value (1.1.20-12.31.20) Total Revenue Total Sales Gross Margin Marketing & Sales Expense Marketing Expense Total Customers COGS Total # Lost Customers (1.1.20-1.31.20) Total Customers (1.1.20-1.31.20) Sum of Recurring Payments (2.1.20-2.28.20) Sum of Projected Payments (2.1.20-2.28.20) Total Revenue (3.1.20-3.31.20) Total # of Subscribers (3.1.20-3.31.20) FY 2020 $2,365,000 $2,000,000 18% $400,000 $200,000 7,250 $1,480,000 875 3,275 $12,050 $15,000 $85,000 7,350 A. Using the below information, calculate the following for the Purple Positive Company, then explain the result. Upload your document (Word or PDF) to the submission folder on D2L. a. New Marketing Contribution (1.1.20-12.31.20) b. Marketing Return on Sales (1.1.20-12.31.20) c. Marketing Return on Investments (1.1.20-12.31.20) d. Customer Acquisition Cost (1.1.20-12.31.20) e. Churn Rate (1.1.20-1.31.20) f. Recurring Revenue Rate (2.1.2-2.28.20) g. Average Revenue per User (3.1.20-3.31.20) h. Gross Profitability (1.1.20-12.31.20) i. Customer Lifetime Value (1.1.20-12.31.20) Total Revenue Total Sales Gross Margin Marketing & Sales Expense Marketing Expense Total Customers COGS Total # Lost Customers (1.1.20-1.31.20) Total Customers (1.1.20-1.31.20) Sum of Recurring Payments (2.1.20-2.28.20) Sum of Projected Payments (2.1.20-2.28.20) Total Revenue (3.1.20-3.31.20) Total # of Subscribers (3.1.20-3.31.20) FY 2020 $2,365,000 $2,000,000 18% $400,000 $200,000 7,250 $1,480,000 875 3,275 $12,050 $15,000 $85,000 7,350
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1 New Marketing Contribution SaleCOGSMarketing and sales Expenses 20000001480000400000 120000 2 Mark... View the full answer
Related Book For
Integrated Accounting
ISBN: 978-1285462721
8th edition
Authors: Dale A. Klooster, Warren Allen, Glenn Owen
Posted Date:
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