A. Using the 'positioning ladder' model, match the positioning statements/claims on the left with the 'level' on the positioning ladder.

Group of answer choices:

The strength to take on tough messes (Brawny)

Benefit

Feature

Product class

Value

Expect more. Pay less. (Target)

Benefit

Feature

Product class

Value

100% whiter teeth in four days (Crest)

Benefit

Feature

Product class

Value

Live boldly (Revlon)

Benefit

Feature

Product class

Value

Just Do It (Nike)

Benefit

Feature

Product class

Value

In it for good (Peace Coffee)

Benefit

Feature

Product class

Value

B. A well-crafted and implemented positioning strategy can facilitate customer purchase decisions. Which of the following is NOT a question that it should help customers answer?

Group of answer choices:

1. Can competitors do it better?

2. Why should I buy it?

3. What kind of thing is it?

4. s it for someone like me?

C. For positioning to be successful, marketers must...

Group of answer choices:(select all that apply)

have access to a demand channel

have an accurate understanding of the target market

know how to differentiate their offerings from those of the competitors'

identify an appropriate frame of reference

be able to design a pleasing and memorable logo

D. The goal of positioning is to ________.

Group of answer choices:

1. discover the different needs and groups existing in the marketplace

2. target those customers that marketers can satisfy in a superior way

3. help the firm anticipate what the actions of its competitors will be

4. collect information about competitors that will directly influence the firm's strategy

5. generate an appropriate perception/image in the minds of your target consumers.