Question: a. Using the theory from this chapter, identify the pricing objective, pricing strategy and any pricing tactics that you believe are a part of the

a. Using the theory from this chapter, identify the pricing objective, pricing strategy and any pricing tactics that you believe are a part of the Awake's approach to pricing. Explain how the concept of 'perceived value' helped them to set the pricing strategy. Recommend any other pricing approaches they could use and why. b. Choose three comparable products (perhaps those you used in Assignment 1). Create a table to show the different price points between Awake and its competitors and explain and justify what you believe accounts for these differences (consider target market, positioning, ingredients, brand values)

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