A value proposition does NOT describe:

It targets mass market

It convinces prospective customers a particular product or service will add more value or better solve a problem than competitive products or services

Which one of our business partner's problems are we helping to solve

A fit solution to jobs-to-be-done

Key partnerships in the business model canvas do not include:

Strategic alliances between non-competitors;

Transaction revenues resulting from one-time customer payments;

Joint ventures to develop new businesses;

Buyer-supplier relationships to assure reliable supplies.

Cost structure in the business model canvas includes:

		Which Key Resources are the most expensive?
		Why the customer will pay a premium?
		Which Key Activities generate cash flow?
		How much does each Revenue Stream contribute to overall revenues?