Question: A vehicle manufacturer makes base models using a large - scale production process. It also partners with small companies that help customize its vehicles, thus

A vehicle manufacturer makes base models using a large

-

scale production process. It also partners with small companies that help customize its vehicles, thus offering a wide range of packages involving a variety of chassis colors, upholstery designs, music systems, GPS devices, and passenger safety options. The company's approach to its service offering is an example of

q, .

standardization

mass standardization

customization

mass customization

A vehicle manufacturer makes base models using a large-scale production process.

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