QUESTION $3$

A vehicle manufacturer makes base models using a large$-$scale production process. It also partners with small companies that help customize its vehicles, thus offering a wide range of packages involving a variety of chassis colors, upholstery designs, music systems, GPS devices, and passenger safety options. The company's approach to its service offering is an example of

a$.$ standardization

b$.$ mass standardization

c$.$ customization

d$.$ mass customization

QUESTION $4$

When airplanes fly with only one third of the seats filled as is the situation during the pandemic, the airlines have no way to recoup the lost revenue. This example portrays the inability of services to be stored, warehoused, or inventoried; it is termed

a$.$ reliability

b$.$ perishability

c$.$ variability

d$.$ heterogeneity